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How fast should a sales team reply to a new lead?

A sales team should reply to a new lead within minutes, including nights and weekends. In live real estate brokerage pilots, Livia, built by Lab378, brought the median response time under four minutes and lifted lead engagement by 37%. Speed only helps if the reply also qualifies the lead and books the next step.

Minutes, not the next business morning

Lab378 sales AI replies on the channel the enquiry arrived on: call, text, email, or chat. It does this at any hour, because leads do not arrive on a rota.

In the Livia pilots, the median time to a new lead was under four minutes. That figure is a median from live brokerage pilots, not a promise for every industry.

The reply has to qualify, not just acknowledge

A fast 'thanks, we got your message' does not make a lead sales-ready. The system asks the questions your best people would, and scores intent, budget, and timing against your criteria.

Leads that are not ready yet get follow-up in your brand voice. Qualified leads are booked onto the right person's calendar with the context attached.

What clients have measured

Clients have generated $26M in qualified pipeline with Lab378 sales AI, taking leads from cold to sales-ready. In the same real estate pilots, lead engagement rose by 37%.

The metrics for a new engagement are agreed up front. Response time, engagement, and qualified pipeline are the ones Lab378 already reports for this work. They are written back to the CRM, so the team is not logging them by hand.

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FAQ

Questions on this note

Something not covered here? Ask us directly.

How fast does Lab378 sales AI respond?

Within minutes, at any hour. In live real estate pilots, Livia brought median response time to new leads under four minutes.

Does a faster reply still update the CRM?

Yes. The system reads customer history from the CRM and writes notes, outcomes, and next steps back, so the team sees the conversation without logging it.

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