Lab378 designs and builds custom AI agents and conversational systems for voice, chat, and every channel in between. For two years we have shipped complex systems that run on real traffic, every day.
$26M
Client results
in qualified pipeline our clients have generated with Lab378 sales AI, taking leads from cold to sales ready.
Production AI
Built and operated since 2024, across voice, SMS, email, and chat.
AI built around your business
Lab378 builds AI that takes on real work across sales, service, and operations, shaped around the way your business already runs.
Turn every enquiry into a qualified conversation. Sales AI replies in minutes, qualifies intent and timing, nurtures cold leads, and books the next step with your team.
$26M qualified pipeline generated for clients
Resolve routine requests instantly on every channel, and route everything else to your team with the full conversation attached.
Put your knowledge and systems to work. We connect your CRM, documents, and processes so routine work runs itself and answers stay accurate.
Every engagement is measured against the numbers your business already tracks, from response time to qualified pipeline.
The system of record that builds itself.
AI is only as good as the data underneath it. Most systems depend on people keeping a CRM up to date, and busy teams rarely do. Our repository does not wait for anyone. It builds an accurate picture of your business from what actually happened, then keeps your CRM correct automatically.
01 Ingests
Everything that touches your business, captured automatically as it happens.
02 Reconciles
03 Powers
Proven in production. The repository runs underneath Livia, tracking every lead, listing, conversation, and deal for real estate agents without asking them to log a thing.
See the resultsWho we work with
We start with the problem, not the industry. If any of these sound familiar, AI is not an experiment for you. It is the obvious fix.
AI voice agents answer every call, resolve the routine, and route the rest with context.
Every lead gets a reply in minutes, is qualified, and is booked in.
Routine requests are resolved instantly on every channel.
Customers book and reschedule in conversation, with automatic reminders.
The repository builds the record from real activity and keeps your CRM correct.
Scoped AI handles the safe work. Anything risky goes to a person first.
Where we see this most
Proof of work
Livia is a conversational AI system designed, built, and operated by Lab378. It runs today in live real estate brokerage pilots, handling real leads around the clock. These are the results so far.
$26M
in qualified pipeline generated, taking leads from cold to sales ready
37%
lift in lead engagement
<4 min
median response time to new leads
Behind those numbers is a system that keeps every deal's record accurate on its own, adapts to each customer's preferred channel, and checks for compliance risk before anything goes out under the agent's name.
Why Lab378
An impressive demo is easy. A system that survives real traffic, real edge cases, and real customers, month after month, is not.
That reliability is what we sell, and it comes from four principles behind every system we build.
01
Each agent does one scoped task: triage a message, track a deadline, draft a reply. Scoped work behaves predictably and can be tested properly.
02
Anything with legal or reputational exposure goes to a person before it goes out. Closed, low risk tasks are handled directly.
03
Every call, text, and email flows into the same record, so the channel can change without the data splitting apart.
04
The record is built from what actually happened, not from fields someone remembered to update. It stays current on its own.
A question about a neighbourhood or a school can carry fair housing risk. A generalist assistant answers it like any logistics question. Livia, our own real estate system, recognises the difference and routes it to the agent for sign off, while handling scheduling and logistics on its own.
Livia handles lead qualification, nurture, showings, and property search for buyers, all in the agent's own voice.
From the lab
Short articles, written so a person or an answer engine can cite the first paragraph. We revise them when reading behaviour says the answer is not landing.
4 March 2026
Lab378 is an applied AI lab that designs, builds, and runs production conversational AI for sales, service, and operations. It is the company behind Livia.
11 March 2026
An AI voice agent can replace an IVR phone menu and resolve routine calls on the lines you already have, with a phased migration and a warm handoff when a person is needed.
18 March 2026
Reply within minutes, including outside office hours. In live real estate pilots, Livia brought median response time under four minutes and lifted lead engagement by 37%.
Lab378 is an applied AI lab. We design, build, and run custom conversational AI systems for businesses, and we have been shipping them into production since 2024.
No. A chatbot answers questions. The systems we build take action: they qualify leads, book appointments, look up records, trigger workflows, and hand a conversation to a person when it needs one.
It is the foundation under every system we build. It automatically captures calls, messages, emails, CRM data, and system events, reconciles them into one accurate record, and writes back into your CRM so it stays correct without manual updates. Every AI agent we build works from it.
Yes. Integration is core to every build. We connect into CRMs, ERPs, calendars, and internal knowledge bases so the AI works from real context and writes results back where your team expects them.
Usually with strategy and architecture. We map the problem, your data, and the systems involved, then recommend an approach before any code is written. You get a clear plan before you commit to a build.
Start a project
Tell us what you want to build. We will come back with honest questions, a view on architecture, and next steps.
