Notes
Answers from the lab.
Lab378 publishes short articles on the questions buyers ask about conversational AI. Each one opens with a direct answer. We keep the published text until a person accepts a revision.
4 March 2026
What is Lab378?
Lab378 is an applied AI lab. It designs, builds, and runs conversational AI for sales, service, and operations, and it has operated production systems since 2024. Lab378 is the company behind Livia. Clients have generated $26M in qualified pipeline with its sales AI.
11 March 2026
Can an AI voice agent replace an IVR?
An AI voice agent can replace an IVR phone menu, and it can resolve the routine calls behind that menu. Lab378 voice agents run on the phone lines you already have, finish common requests, and hand a complex call to a person with the context already collected. The change is phased, so you are not betting the whole phone system on day one.
18 March 2026
How fast should a sales team reply to a new lead?
A sales team should reply to a new lead within minutes, including nights and weekends. In live real estate brokerage pilots, Livia, built by Lab378, brought the median response time under four minutes and lifted lead engagement by 37%. Speed only helps if the reply also qualifies the lead and books the next step.
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